Decision details

a)    that the officer’s report be noted.

b)    that the further development of the Ashfield Place Leadership programme, as detailed in the officer’s report be approved.

REASONS FOR DECISION

To continue the work to contribute to the Council’s Corporate Plan commitments to:

·         Enhance the identity and brand for Ashfield; so it is cherished by those who live or work here, desirable to those who visit, and attractive to those who bring jobs and investment.

·         Raise the profile of Ashfield as a place where people want to visit and spend their time enjoying themselves.

ALTERNATIVE OPTIONS CONSIDERED AND REASONS FOR REJECTION

The option of not doing anything was not recommended for a number of reasons. The insight work carried out to date in conjunction with public, private and voluntary sector stakeholders has allowed the Council to increase understanding of the District by creating the ‘Ashfield Story’ and future requirements.  The ‘Ashfield Story’ will be central to the successful delivery of the Place Leadership Programme objectives set out within the Corporate Plan (2016-2019).